‘Dennison Darts’ first made an appearance at the Birmingham NEC annual Multimodal Trade Show. The game was setup as a bit of fun to celebrate the company’s 50th year of manufacturing excellence. As a rule, players had to hit the middle 50 to enter the grand prize draw.

The game attracted lots of players: from visitors and fellow exhibitioners to staff of the NEC itself. The setup included a 10ft length of screens for safety purposes, and a 7 ft high backwall. The Dartboard was branded with the Dennison 50th Anniversary Gold logo and accompanied with the Custom Dennison Darts – a custom silver series in 25g Tungsten, with precision nylon shafts.

 ‘The Dennison 3 Dart Challenge’

There were hundreds of Dennison Dart players over the 3 days of the show and ten bull’s eye scorers. At the end of the week the winner was pulled from the Lucky Draw by James Dennison and the winner was sent a £100 prize.

The game is now stored safely at the Lancaster factory and ready for bringing out at any other Dennison Events. It will be great not only for shows, but for getting out for our own celebrations and staff socials.